Writing a book that captivates readers is hard.

"I was a student in the second offering of this class. It is almost a year later, and it was the best thing I have done for myself and my writing life." - Peggy McFarland

Story Genius will take you, step by step, from the first glimmer of an idea to an evolving, multi-layered cause-and-effect blueprint that transforms into a first draft that has the authority, richness and command of a fully realized sixth or seventh draft.

By Learning The Story Genius Method, You Will:

  • Experience a profound and empowering shift in the way you conceive, write and develop a novel
  • Understand what a reader’s brain is looking for in every story it encounters – and learn how to give it to them
  • Gain the skills and confidence you need to succeed as a fiction writer, no matter where you are in your writing career
  • Take a novel idea from vague and fuzzy to crystal clear so that you can write forward with confidence

learn how to captivate readers
with Story Genius

The Story Genius Method 10-Week Novel-Writing Workshop will teach you to write a novel that captivates, delivering what your reader’s brain is wired to crave and respond to in every story it hears. Forget GUESSING where to start, where to end, or how to navigate the long road in between. Through weekly video and audio lessons, action-oriented assignments with personalized editorial feedback from a dedicated Book Coach, we will teach you how to write a book people want to read.


Space is Limited.

Space in our Story Genius Course and Workshop is limited, because this isn’t a “watch the videos on your own time” course that can be blasted out to thousands of writers. You get weekly personalized feedback from trained pros dedicated to making your story the best it can be.

What Story Genius Covers

  • Learn – The course includes weekly video (or audio) lessons from Lisa Cron and Jennie Nash.
  • Think + Reflect + Plan – Our Story Genius workbook gives you the chance to dig deeper into your story than you’ve ever gone before.
  • Revise – Get weekly email feedback on your work from a book coach trained in the Story Genius method.
  • Take Action – Each week includes assignments to move you forward in the creation of your novel.
  • Prepare for Success – Once the workshop is complete, we will invite you to join our Weekly Book Coaching program (at a reduced rate) with the goal of completing your rough draft in six months.
  • Week 1: What is a Story?
  • Week 2: Whose Story Is It?
  • Week 3: Where Does Your Story Start?
  • Week 4: Catch Up and Revise
  • Week 5: Where Does your Novel Start?
  • Week 6: The Story Genius Scene Card System + Developing Your Opening Scene Card
  • Week 7: Write Your Opening Scene
  • Week 8: Understanding the "Aha Moment" Scene + Developing Your "Aha Moment" Scene Card
  • Week 9: Write Your “Aha Moment” Scene + Learn How to Keep Track of Your Scenes and Cards
  • Week 10: Developing Your Story Genius Blueprint

About the Story Genius Workshop Application

We review each Story Genius application personally to determine fit for the program and to match you with one of our certified book coaches. It’s not about the quality of your writing or your story idea, it’s about your fit with this rigorous program.

What our Story Genius Students Have to Say

[The Story Genius Workshop] will empower you in ways you can only imagine today. Your confidence will soar. Your writing habits will solidify. You will walk with pride into any writing forum (real or virtual) KNOWING you ARE A WRITER! There will be ups and downs, but you will have a foundation that you can return to again and again to help you keep moving. -Kate Jane Thomas

"This has been by far the best course I've taken. It has changed the way I see story and even the meaning of what it is for me to want to be a storyteller."
- Jorge Sotolongo

"I have never had a writing class impact my story so fully, give me the voice of my protagonist so completely and help me see what the heck I'm writing about. I cannot thank you enough." - Brie Wells

You (Lisa and Jennie) have this wealth of knowledge to share, even at the expense of your own creative work. You are right there with us, the full time workers with day jobs and three kids who might never see their dreams of being a full time writer actualized. You get it, and that makes me appreciate what you do even more. Thank you for sacrificing so that we can learn." - Kacey Vanderkarr

You are the right fit for
the Story Genius Workshop if...

You are a new writer.

You need structure, feedback and support to get moving on your book.

You have a work-in-progress, but you are willing to set it aside to work on your story fundamentals.

Story Genius works for every fiction genre* (as well as memoir).

*We don't have the expertise to assist with the screenwriting process. We encourage you to purchase Lisa's book and use it as a guide until we are able to assist you better.

Your Instructors



Lisa is an author, speaker and a private story coach whose TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference, Stories: The Common Thread of Our Humanity. She has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she has been an instructor in the UCLA Extension Writers' Program, and she’s on the faculty of the School of Visual Arts MFA program in Visual Narrative. She is the author of Wired for Story and Story Genius. She has taught portions of the Story Genius Method Novel-Writing Workshop at universities, events and writing conferences across the country, including:

  • Novelists Inc.
  • Writer Unboxed UnConference
  • Romance Writers of America Conference
  • The Writer’s Digest Conference, Los Angeles and New York
  • SCBWI Wild, Wild Midwest Conference
  • Willamette Writers Conference
  • The Alaska Writer’s Guild Conference
  • UCLA Extension Writers' Program
  • PEN, a two-day workshop
  • Story Expo

Jennie Nash

In this workshop, you get the benefit of two writing pros, because the course is being co-taught by Jennie Nash, who developed her most recent novel using the Story Genius method within the pages of the Story Genius book.

Jennie is the founder and chief creative officer of Author Accelerator, a program that brings professional book coaching to writers in all genres. She is a private book coach whose authors regularly land top New York agents and book deals with publishers including Scribner, Simon & Schuster, Hazeldon, Norton and Random House. Several of her writers have also recently won national self-publishing awards.

Jennie is the author of four novels, three memoirs and counting:


Your Next Steps

  1. Complete the Story Genius application.
  2. Purchase and read Lisa Cron's Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel.
  3. Respond promptly with payment once you are notified of acceptance to the Story Genius course to secure your seat.

Our Next Steps

  1. Review your Story Genius application to determine whether you are a good fit for the workshop. You will be notified of your acceptance status within one week.
  2. Send you a payment link upon your acceptance.
  3. Once your payment has been received, we will start work on matching you with your personal book coach, who you will meet during the first week of the course.

We believe in Story Genius.

We strongly believe that the Story Genius Method will change the way your approach your next book. This unique approach to the book writing process gives you the chance to actively work on your book using the Story Genius Method AND receive weekly feedback from one of our certified book coaches. 

We believe in you.

Once the course is over you will continue to have access to the online course materials plus you will have the option to sign up for Weekly Book Coaching to continue making progress on your book and continue receiving weekly feedback on your work in progress. Our goal is for you to finish your rough draft -- and finish strong

In addition to the 10-week Story Genius program, we offer a three-week extension course on subplots, flashbacks and secondary characters that can be taken upon completion of the program.  Ready to dive in?

Still have questions? Check out our FAQ.

+ Is the course appropriate for new writers?

It’s the perfect time to come in, because you don’t have so much to unlearn. Writing is often taught wrong, with a focus on plot and words instead of story. So what we’re doing is pulling apart things that people have been taught forever and bringing them back so they can write a story that is really engaging. It’s much easier to learn something when you’re learning from scratch than it is to unlearn something.

+ Will it help me with a work-in-progress?

Yes, BUT ONLY IF YOU ARE WILLING TO SET ASIDE WHAT YOU HAVE ALREADY WRITTEN FOR THE DURATION OF THE WORKSHOP. We are shouting this from the mountaintops because in our beta tests of the workshop, we found that the most frustrated writers were the ones trying to retrofit an already-existing manuscript into the lessons. We want to emphasize that if somebody comes into this course and thinks that in ten weeks, they’re going to fix their novel, that’s not happening, and you’ll be frustrated. Those who were willing to ACTUALLY set aside their work in progress and dig into their story's fundamentals did really well. But you have to REALLY make sure you are not dragging old work through this new process. You can take what you learn in the Story Genius Method Workshop and apply it to all your work AFTER the class is over. Please click here to watch a video that will give you a good idea of why we suggest setting your previously written material aside for this workshop.

Of course, on the flip side, we've found that many of our writers who have taken a WIP through Story Genius have used the concepts as a diagnostic tool for assessing why their current manuscript isn't working. By utilizing the Story Genius methods, they were able to pull out what wasn't working and revise so that it did work. If you have a WIP and know that it's not working, Story Genius could be the answer.

+ Can I take the course if I am writing memoir?

Story is story regardless of genre or format. What pulls us in--what we are looking for in story -- is the same in memoir as it is in novels. Memoirs are stories, too. The best ones read as if they were novels, so yes, this can absolutely help you, but we encourage you to watch this video so you understand what it means to bring your memoir idea into the Story Genius Method Workshop.

+ Can I take the course if I am working on a screenplay?

No, unfortunately we don't have coaching expertise in screenwriting – yet. We're hoping to add this to our wheelhouse soon. The Story Genius method CAN, however, be applied to screenplays; just like memoir, many of the same principles apply. We encourage you to use Lisa's book as a guide until we can accept screenwriters into the workshop.

+ If I've read the book and/or completed the prompts from the book, will I get anything from this workshop?

You'll get so much more than if you just read the book. When you’re in the workshop, you get one-on-one feedback from a coach devoted to helping you tell your story. You also get accountability: we're waiting each week for your submission, and that is a powerful motivator. Reading the book is great, but taking the workshop will take you and your writing to the next level. By the way, we strongly suggest that you read Lisa Cron’s Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel prior to the start of this course. It will give you a deep foundation in Lisa’s method and philosophy, Jennie’s story, and the Story Genius vocabulary. It will help you take even more out of the workshop than you would without it. Purchase the book by clicking here.

+ My novel is {insert fiction genre} – is this course for me?

Absolutely. As we mentioned with memoir, story is story regardless of genre or format. We come to story hard wired to ask the same questions and the same things in every story -- not just novels, but movies, TV, ads. All of it is exactly the same. It doesn’t matter what genre you’re writing in - this course is for everyone.

+ Is it possible to work on more than one project at a time?

Look at how ambitious you are! Unfortunately, the answer is no. After running this workshop several times and having a couple students try to take more than one project through, we realized it didn't work. It was a disaster for them and very frustrating! This is an intensive workshop and a big commitment. You really need to dig in and commit to your story and your learning, coach, and feedback which we estimate takes between 5-10 hours per week.