BONUS: How Writers and Coaches Get Paired
with matchmaker Laura Franzini
Managing Editor for Author Accelerator, Laura Franzini, joins Abby & Mel on Mom Writes to give us the lowdown on the human-centered process of pairing writers and coaches.
IN THIS EPISODE
Get to know Laura as she talks about her time at the Boston Globe, the LA Times, and how she was part of the Pulitzer Prize-winning team that covered the San Bernadito shootings.
Listen as she talks about how she "reads" the needs of writers, picking up on subtle clues in their applications for Author Accelerator.
Her process of elimination to narrow down which coaches would be a good fit for each writer
Abby and Mel talk about how spouses sometimes make the worse CPs!
Coaches also read a writer's application before the final pairing.
“This relationship is holistic. It’s not just about the writing. It’s about two people having a connection, being supportive.”
Click to tweet: The writer-coach relationship is holistic, about more than writing. It's about connection.
Aligning on a writing level is the top priority, but Laura also shoots to make non-writing connections and bonds between writer and coach.
“I’m the number 1 fan of everyone’s story... they just don’t know it!”
Laura reminds us that some coaches have a near-invisible online presence. And others market their online presence to readers, not other writers. The writer-reader persona may be different than the writer-coach persona, and oftentimes coaches prefer to edit in a genre outside of their own.
